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Our Team... |
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 Ellen Zaroff
President
Ellen Zaroff is the founder of Forix. She brings together her background in the service industry as well as her experience in media and technology to put together an association which will help people enhance their lives.
After attending Vassar and graduating from New York University, Ellen has traveled around the world working in the service industry in the capacity of business manager. Upon settling back in the States, she changed careers to work in the internet/media, obtaining a MCS/IS from Pace University.
She is president of FridayZaroff, Inc. a company which aside from web builds also aids in Search Engine Optimisation and Information Architecture. Her thesis on IA "The Case for Using Business Goals and Strategies to Design Information Architecture in an E-Commerce Space", was published in "Review of Business Information Systems" in 2007.
Ellen serves on the board of SEED, a not-for-profit which aims to aid charities in reaching their potentials and goals. She also sits on the board of the Appignani Bioethics Center which helps inform local, state, national and international policy debates about global issues in medical and biotechnological sciences. Ellen is a consulting director for Sponsor Cheti which is developing a program in Africa to send children to school through local and foreign sponsorship programs.
In starting the Forix Foundation, she hopes to make the world a better place one community at a time.
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 Patricia Canale
Treasurer
Patty Canale has been a major fixture in the furniture industry for over 25 years. After graduating from the State University of New York at Buffalo with a degree in Business Administration, she started her retail career at Scandinavian Design in Boston, Mass where she was first exposed to product and design on a large scale. She then moved back to New York City where she helped start the reproduction furniture business for the iconic ABC Carpet and Home and helped shape a change in retail still evident today. Patty continued working at ABC for over 10 years growing the furniture business to over $50 million in sales annually as Vice President, Divisional Merchandise Manager.
After a brief stint at Living.com, Patty incorporated in 2001 and opened her own 3000 square foot furniture and design studio, Savanna at Home in Bronxville, N.Y. with her husband Frank Canale, as partner. Through her unique business acumen and perspectives, she has transformed client's homes and work spaces in Westchester, NYC and surrounding areas.
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 Andrew J. Blance
Director, Buildings & Design
Born and raised in the Northeast of England and London, Andrew Blance came to the United States to attend university and pursue his formal design education. After obtaining Bachelor degrees in Fine Arts and Industrial Design he graduated with a Masters of Industrial Design from Rhode Island School of Design [RISD]. He then embarked on a multi-faceted career in industrial design, culminating in the co-founding of a strategic design and marketing company, Babcock Blance & Co, to provide competitive, innovative business solutions to established companies in the consumer and medical industries.
Andrew’s career was heavily weighted in the direction of interior and product design. His passion for innovative design and the human experience served him well in the design world, as it does in his more recent career path of designing and building residential properties. His background and interest in ergonomics enables him to tap into both the practical and aesthetic considerations that drive design excellence in any field.
Andrew lives in New Canaan, Connecticut with his wife Kathy and two teenaged daughters.
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 Rebecca Wayland
Director, Strategy
Rebecca Wayland is Managing Director of Competitive Paradigms, a strategic advisory firm focused on scenario planning for long-term growth and innovation. For the past 20 years, Rebecca has advised global organizations facing rapidly changing industry environments. She has worked at McKinsey & Company, with Professor Michael E. Porter at Harvard Business School, and in PepsiCo's strategic planning department, and spent over 10 years developing digital strategies for Fortune 500 companies. Her clients have included AARP, ADC Telecom, A.P. Møller-Mærsk, Avery Dennison, Delta Airlines, Eastman Chemicals, Ford Motor Company, General Motors, IBM, Microsoft, Towers Perrin, Wachovia, and Wal-Mart. In the non-profit arena, she has conducted strategic planning projects with William Paterson University and Neighbor to Neighbor Food Bank of Greenwich.
Rebecca holds a B.A. magna cum laude in political science from Vanderbilt University, an M.B.A. from Harvard Business School, and a Ph.D. in philosophy from the Pennsylvania State University. She is a Board member of the Town of Greenwich Department of Social Services and the Forix Foundation.
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 Barbara Zaroff
Director, Engineering
Barbara Zaroff, P.E., is currently the Capital Projects Manager for Kitsap County Public Works, overseeing the implementation of an estimated $75 million program of infrastructure projects associated with the treatment, conveyance, and collection of wastewater. As a civil/environmental engineer, she has managed the planning, funding, budgeting, environmental assessment, design, and construction of engineering projects including solid waste landfills, water reclamation systems, wastewater systems, stormwater drainage and control, and biosolids processing and reuse. Prior to working for Kitsap County, Barbara consulted for CH2M Hill, Brown and Caldwell, Harding Lawson Associates, and Herrera Engineering, all in the Seattle area. She also has experience in small-scale sustainable water and wastewater project implementation, having worked for UNICEF in rural Nepal for two years as a water supply engineer with Peace Corps.
Barbara has a B.A. in mathematics from New York University, an M.S. in environmental engineering from Harvard University School of Applied Math and Engineering, and an M.S. in water resources engineering from the University of North Carolina School of Public Health. She is a registered professional engineer in the state of Washington.
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